Company

AMResorts

Project

Winter Greataways Campaign

Range of Work

Creative direction
Web design
UX / UI

My Role(s)

Creative Director

Finding a balance.

The AMResorts collection consisted of six brands, but also 53 resorts within those brands. In order to launch campaigns that marketed resorts in need, we had to consider multiple factors — destination, brand, and resort.

With the launch of Winter Greataways, we executed a landing page that catered to finding a resort by destination and featured resort imagery representative of each hotel’s selling point.