Company

AMResorts

Project

Paid Advertising

Range of Work

Graphic Design

My Role(s)

Creative Director

Get your money’s worth.

Paid advertising was a key marketing initiative for select resort brands of AMResorts depending on budget and target audience. Breathless Resorts & Spas was a brand that utilized this tool to build brand awareness. In 2017, the annual spend on paid advertising for Breathless Resorts & Spas resulted in an 8:1 return on investment.

Secrets to success.

As part of the Secrets to Romance Campaign that was launched for the Secrets Resorts & Spas brand, we featured paid advertising. This campaign allowed us to engage the target audience with brand imagery as well as more relatable imagery. The campaign generated 552 bookings and over $1.4 million in revenue.