Company

AMResorts

Project

Destination Jamaica Landing Page

Range of Work

Creative direction
Graphic design
Web design
UX/UI

My Role(s)

Creative Director

Vibe with your audience.

When marketing for six resort brands, it’s a challenge to speak to each brand. The route we went for this project was to dive right into putting the destination’s personality first — after all the product is an experience, and the introduction of the destination should be too.

This page allowed for marketing of all resorts, no matter the brand, by destination which is a key starting point for a potential guest starting to plan a vacation.

Connect with their senses.

The team I led on designing the landing page did an amazing job of pulling in the senses of the destination. Vibrant images brought attention to the eye and introducing the sounds of Jamaica through a playlist all provided the experience of Jamaica.